Here is the job opening at Chanrai Brands LTD. The reputable institution is seeking to employ a Marketing Manager
ABOUT THE ROLE
The Marketing Manager will focus on the end-to-end mix development and deployment of our brands and innovations in Ghana. The individual will be based in Accra with travels to key countries in West Africa when necessary.
The ideal candidate is entrepreneurial and resourceful, with a proactive & goal orientated mind-set looking to break out from the status-quo. He/she is fully responsible for the marketing function in his/her country, which is Development as well as Deployment. This includes, but is not limited to, Consumer Insight, Concept, Product, and Communication Mix Development, Research (which we try to keep to a minimum), Media Buying and development of a strong team.
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Main Responsibilities
- Develop and drive the Chanrai group ( UPFIELD GHANA MANUFACTURING) Foods all marketing activities in Ghana. The following are the key activities but the end of the day you are responsible for your brands top line, bottom line, equity and market share growth.
- Develop long-term category vision, strategy and execution plan.
- Develop and implement brand marketing plans considering local market and consumer insights as well as 12Q plan and full year activity plan.
- Develop and implement brand marketing plans for relevant food service operators in your market the meets their needs and delivers value to the business.
- Optimizing product assortment to fit market demands and introducing relevant innovations to expand the portfolio.
- Managing pricing strategy in order to drive profitable growth as well as driving saving programme to improve gross margin.
- Driving aligned ATL and BTL communication in co-operation with local Customer Marketing and Sales teams. Ensuring all planned activities are executed to an optimal level and that key JTBDs are achieved and set KPIs are met in terms of trial, awareness and ROMI
- Responsibility for media/PR communication, campaign briefing and planning.
- Ensure accurate monitoring and controlling of Advertising & Promotion budget.
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How To Apply: Job Opening at Chanrai Brands LTD
Interested candidates should send CV to annangemmanuel@gmail.com (please ensure to use the job position being applied for as the subject of the email)
Office location: Tema
