There is a new career opportunity available at Shalina Healthcare. The market leader in making quality healthcare products & services is seeking for a Marketing Officer-OTC.
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Role Description
The Marketing Officer-OTC becomes a team player to effectively create strategy for Shalina brands to establish TOM (Top of the Mind) brand identity at customer/consumer level in profitable manner.
- Develop & Execute Marketing Plan/strategy of the assigned brands. Create demand, position the brand as TOM with customers & Drive sales to achieve targets with effective & executable implementation of strategies ATL (OOH, Radio, Tro Tro branding, social media campaign) and BTL
- Customer & market survey, polling demographics, design research-based strategy determining demand for products, analyzing competitor activity. Forecasting potential brand scope, Analyzing price and sales
- Customer connect & KOL development through CRM & Conferences to establish brands and to receive marketing insights for existing brands and new launches. Anticipate trends.
- Regular meet with Head of the Department of the assigned territory for receiving business insights. Brief the field representative on strategy for effective implementation. Lead marketing team members through campaigns
- Field work and cycle meet for assigned brands and territory. Measure and report success of campaign. Identify gaps and keep brand update. Analyze actual vs. planned positioning of the brand. Cross functional coordination with Sales, Logistics, Business Development, Medical, Sales & with suppliers of print inputs/campaigns
- New product identification with justification through primary and secondary research & portfolio management. Create brand identity through logo, packaging, communication
Competencies (Knowledge, skills, and attributes):
- Brand Management/Product management/Medical Representative experience
- Pharmaceutical marketing and selling. Exposure to Rxn/OTC brands will be added advantage
- Analytical /Market research skills
- Basic A/W & Print knowledge
- IT skills – MS office
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Qualification:
- Bachelor’s degree in science or any related field.
