Digital Content Creator At PPAG

The position of digital content creator is available at PPAG.

The Planned Parenthood Association of Ghana (PPAG), is an NGO and a member of the International Planned Parenthood Federation (IPPF). PPAG, a leading provider of Sexual and Reproductive Health and Rights (SRHR) education, information and services in Ghana,in close collaboration with OXFAM, hereby invites result-oriented and committed persons to apply for the following vacant position to be filled in the Association.

Job Description

As a Digital Content Creator for PPAG, the job holder will be responsible for developing and producing engaging and creative content aimed at the youth audience. The job holder will play a vital role in designing and executing innovative multimedia projects, including videos, graphics, articles, and social media content. This will contribute to promoting the organization’s mission, connecting with young people, and raising awareness on various topics relevant to their lives.

• REPORT TO: YOUTH PROGRAMMES MANAGER
• DURATION: 2 YEARS

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Responsibilities

• Content Development: Conceptualize, plan, and create compelling digital content targeted at young people, ensuring it aligns with PPAG’s goals and values.
• Multimedia Production: Produce high-quality videos, graphics, animations, articles, podcasts, and other multimedia assets that effectively communicate ideas and engage the target audience.
• Storytelling: Develop narratives that resonate with young people, addressing their concerns, interests, and aspirations, while promoting positive and inclusive messages.
• Research and Trend Analysis: Stay updated on current trends, interests, and challenges faced by young people to create content that is relevant, relatable, and timely.
• Collaborative Work: Work with the graphic design team to ensure a user-friendly experience.
• Social Media Management: Optimize content for different social media platforms, strategize posting schedules, and engage with the audience to enhance reach and impact.
• Metrics Analysis: Monitor and analyse content performance using analytics tools, gather feedback from the target audience and use insights to improve future content strategies.
• Brand Consistency: Maintain a consistent brand voice, tone, and visual style across all content, adhering to PPAG’s guidelines and ensuring a cohesive user experience.
• Compliance and Ethics: Ensure that all content created complies with legal and ethical standards, respecting copyright, privacy, and confidentiality guidelines.
• Industry Networking: Stay connected with influencers, organizations, and communities within the youth space, seeking opportunities for partnerships and collaborations. Represent the organization at launches, meetings, and press events.

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Required Skills or Experience

Qualifications & Experience

• Bachelor’s degree in Communication Studies, Journalism or Media studies or related fields with 2 years relevant working experience.

The Person must have:

• Proficiency in multimedia production tools and software, including video editing, graphic design, animation, and content management systems.
• Understanding of social media platforms, their algorithms, and best practices for content optimization and engagement.
• Excellent storytelling and writing skills, with the ability to adapt content to various formats and styles.
• Have good communication skills
• Knowledge of youth culture, trends, and interests, with a passion for addressing the needs and challenges faced by young people.
• Strong project management skills, with the ability to work collaboratively and meet deadlines in a fast-paced environment.
• Familiarity with analytics tools and the ability to analyse data to drive content decisions and measure impact.
• Ethical mindset and commitment to promoting diversity, inclusivity, and social justice.
• Knowledge of sexual and reproductive health and rights (SRHR) issues is a plus.
• Performs other related duties as may be assigned by the supervisor

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Other Requirements

• Proven experience as a content creator, preferably within the digital media industry, with a strong portfolio demonstrating creative and engaging content.
• Other professional training in various communications disciplines (public relations, brand communication, advertisement, digital communications, etc.) required
• Proactivity, self-motivation and the ability to meet deadlines
• Must be a team player and be able to take initiatives
• Must be Youth Friendly
• Creativity in developing relevant content
• Media engagement and relations skills
• Graphic Designing is an added advantage

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