There is a new career opening available at Shalina Healthcare. The market leader in making quality healthcare products & services is seeking for a Marketing Executive.
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Job Description
The Marketing Executive is a team player to effectively create strategy for Shalina brands to establish TOM (Top of the Mind) brand identity at customer/consumer level in profitable manner.
- Develop & Execute Marketing Plan/strategy of the assigned brands. Create demand, position the brand as TOM with customers & Drive sales to achieve targets with effective & executable implementation of strategies.
- Customer & market survey, polling demographics, design research-based strategy determining demand for products, analysing competitor activity. Forecasting potential brand scope, Analysing price and sales
- Customers connect & KOL development through CRM, CME & Conferences to establish brands and to receive marketing insights for existing brands and new launches. Anticipate trends.
- Regular meet with Head of the Department of the assigned territory for receiving business insights. Brief the field representative on strategy for effective implementation. Lead marketing team members through campaigns
- Field work and cycle meet for assigned brands and territory . Measure and report success of campaign. Identify gaps and keep brand update. Analyse actual vs. planned positioning of the brand. Cross functional coordination with Sales, Logistics, Business Development, Medical, Sales & with suppliers of print inputs/campaigns
- New product identification with justification through primary and secondary research & portfolio management. Create brand identity through logo, packaging, communication
Competencies (Knowledge, skills, and attributes):
- Brand Management/Product management/Medical Representative experience
- Pharmaceutical marketing and selling. Exposure to Rxn brands will be added advantage
- Analytical /Market research skills
- Basic A/W & Print knowledge
- IT skills – MS office
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Qualification:
Bachelor’s Degree in Pharmacy or any related field.
