Job Opening At Betika Ghana

There is a new job opening at Betika Ghana. The Digital Community Manager will be responsible for building and engaging Betika’s online community around the brand, products, or service. He/she will be charged with maintaining a vibrant online community by carrying out engaging social media campaigns, amplifying the brand’s activities while pushing our product, creating, and executing a social media calendar that will guide the running of the different social media assets.

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Responsibilities:

Contribute to social media strategy development and implementation by;

Analyzing the social media marketing strategy, plans and making recommendations for improvements.
Working with marketing and creative teams to develop social media marketing campaigns, setting objectives, and reporting on ROI.
Performing research on current benchmark trends and audience preferences.
Develop a content plan and implementation strategy.

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Effective management of Betika’s social media content on all platforms through:

Briefing the creative team of desired content, overseeing production, and pushing the content on Betika’s social media accounts.
Use analytics tools and monitor social media outlets, online forums, blogs etc.
Collaborate with the social media customer service team to ensure that customers are handled in a timely and engaging manner and build a brand persona that customers relate to and look forward to engaging with.
Publish content that meets the brand’s communication style and that is compelling and unique.
Guiding Betika’s interactions with customers and other stakeholders via the company’s social media accounts in an engaging manner.
Using approved pool of influencers and onboarding of new and strategic ones to drive the brand’s agenda and holding them accountable to deliver value to Betika.
Build the brand’s online presence and fosters stronger relationships between the brand and the public.
Deploy social listening tools to monitor positive/negative comments and topic trends and strive to boost engagement, resolve any potential conflicts that may affect brand reputation.
Devise and implement community communication initiatives.
Analyse web traffic and relevant community metrics.
Communicate community feedback to relevant internal stakeholders.

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Qualifications:

A bachelor’s degree in marketing, or related field with a Professional Certification in Marketing from a recognized Institution.
A minimum of 5 years hands-on experience in digital community management/Social media management with a successful record of accomplishment in planning and leading community initiatives
Experience in planning and executing media communication across multiple channels.
Working knowledge and understanding of digital analytics tools i.e., SEM, SEO, Google Analytics.
Excellent writing skills in English and local social languages that appeal to social media communities, proficiency in the development of quirky, fun filled content.
Demonstrable strong analytical skills and data-driven thinking.
Great project management and organizational skills.
Familiarity with various social media platforms, must be digital savvy.
Ability to identify and track relevant community KPIs.
Ability to interpret web traffic and online engagement metrics.
Natural leader of people with excellent managerial and inspirational skills.
Demonstrable ability to make business decisions and judgement.
Must have a finger on the pulse of popular culture and contemporary trends.
Formidable team player with excellent interpersonal, communication (written and verbal) and presentations skills.
Highly intuitive and a great problem soler
Must exhibit a clear understanding of the sports world in general with in-depth knowledge of football, football teams, players, and global leagues.

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