Job Opening For Offline Activations Executive At SBP Africa

Here is a new job opening for Offline Activations Executive at SBP Africa.

Job Description

Purpose

This position entails planning, managing and delivering offline marketing initiatives not limited to events, production of marketing collaterals and actively looking for offline marketing opportunities for SBP Africa in Ghana.

Key Roles and Responsibilities

Develop event initiatives in line with the overall marketing strategy
Manage event budgets & disbursements
Ensure adherence to schedule and timely achievement and execution of event milestones

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Manage the distribution of on-site collateral & giveaways
Work with the team on design and execution of collateral & promo items
Support the production & execution of marketing events
Report & presenting performance analysis for experiential activations & events
Liaise with the team to ensure content & event happenings are amplified via media channels
Recruit & manage campus ambassadors & online influencers
Identify sponsorships and partnerships in campuses for brand awareness purposes
Act as a link between SBP AFRICA & Universities by providing key insights about campuses and students
Manage branding & on-ground activities at concerts, activations and live events such as branding set up & set down, BA recruitment & training etc
Manage merchandise inventories & distribution as needed
Provide administrative & operational support to the department

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Key Performance Indicators (KPI)

Timely achievement & execution of marketing deliverables & event milestones
Ensure event KPIs are met
Efficient management of events budget, marketing collaterals & merchandise
Efficient management of campus ambassadors/influencers

Required Skills or Experience

Diploma or Bachelors Degree in Marketing, Project Management or any relevant field
1-3 years of events management experience
Experience in BTL activations will be a plus

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Required Competencies and Attributes

Proven track record in event organisation, management and delivery
Ability to manage time & deadlines, prioritize and re-prioritize workload needed
Good communication (Verbal & Written), strong negotiation and inter-personal skills
Superb organizational and planning skills
Good attention to detail
Ability to work in a fast paced & dynamic industry
Superb problem-solving skills

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