Marketing and Communication Manager at BRAC Ghana

BRAC Ghana has a new job opening for a Marketing and Communication Manager.

Job Description

PURPOSE

The individual will be part of the management team and responsible for communications, planning and organizing campaigns and events, social media visibility, product marketing and ultimately positioning BGSL as a leading mission-driven financial institution in Ghana.

MAJOR RESPONSIBILITIES

•  Ensure the development and implementation of a flexible and result-oriented communications strategy for both internal and external communications.
• Generate ideas and create content for social media/digital channels. Develop content that is easily understandable, and that readers can connect with. Write and edit program participant/client stories, scripts for videos, blogs, case studies, factsheets, capacity statements, and annual reports. Maintain an editorial calendar and oversee the monthly and yearly content production process. Produce quarterly factsheets.

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• Regularly monitor the BGSL ’s web page and sections to identify information that needs to be updated and collaborate with the B RAC International ( BI) Microfinance Communications team to keep the website up to date.
• Provide communications support during emergency situations and crises.
• Conceive media strategies and plan/implement those strategies to enhance the positioning of BGSL within the local media.
• Conceptualize and organize special events for BGSL to support its advocacy initiatives with a view to reaching core audiences such as government ministries, regulators, partner and peer organizations, donors, and investors.
• Provide creative planning and execution support to develop social and behavior change materials in coordination with internal and external design teams, product, impact, and social performance experts, and various functional leads of BRAC International Microfinance.
• Support internal communication by closely working with cross-functional departments and executing campaigns to boost employee morale, loyalty, and a value-driven culture.

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• Identify media and campaign opportunities and work collaboratively with the wider BRAC International communications team to improve overall outreach and visibility efforts. Ensure brand consistency, boost media engagement through effective PR, and organize campaigns to enhance the visibility of the OneBRAC brand.
• Coordinate relevant programmatic and strategic communication at branch, area, and
• country office level as and when necessary.
• Ensure the BRAC Branding Policy, Communication Policy, and BRAC Style Guide are consistent in communication materials including the use of logo, font, letterheads, and email signatures, and be the first point of contact for all staff regarding brand consistency.
• Conduct training on brand and communications policy for staff
• Support knowledge management, SPM, product, HR, and other cross-cutting functions to organize campaigns and ensure agreed messages and brand guidelines are maintained in reports, presentations, and external communications.
• Coordinate field visits by various BRAC stakeholders

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