Sales and Marketing Manager at Pretty Pride Hotel

A new position is open at Pretty Pride Hotel.

We are looking to hire a Sales and Marketing Manager who will play a pivotal role in developing, implementing, and overseeing marketing strategies and campaigns that drive brand awareness, customer engagement, and revenue growth for our company.

Job Summary

This role involves managing a marketing team, collaborating with cross-functional departments, and delivering creative, data-driven solutions to meet organizational objectives.

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Responsibilities:

Develop and execute comprehensive marketing plans to promote products/services and enhance brand visibility.
Identify target markets and customer segments, tailoring marketing efforts accordingly.
Monitor market trends, customer behavior, and competitor activities to adjust marketing strategies
Manage, mentor, and lead the marketing team, setting clear performance goals and providing regular feedback.
Foster a collaborative and high-performance work environment.
Develop and manage the marketing budget, ensuring optimal allocation of resources.
Monitor expenditures and ROI for marketing campaigns and initiatives.
Oversee the development of marketing materials, including content, advertising campaigns, and promotional content.
Coordinate with creative and content teams to ensure consistent messaging and branding.
Manage the company’s online presence, including the website, social media, email marketing, and other digital platforms.

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Oversee SEO and SEM efforts to improve online visibility and drive traffic.
Monitor and analyze marketing performance metrics and KPIs.
Prepare regular reports and provide insights to upper management for decision-making.
Conduct market research to identify trends, opportunities, and threats.
Analyze competitor activities and market dynamics to formulate strategies.
Plan and execute marketing campaigns, promotions, and events.
Collaborate with relevant teams to ensure successful event execution.
Cultivate relationships with the media, influencers, and industry partners.
Manage media inquiries and coordinate press releases and communications.
Ensure consistent and compelling brand messaging and positioning.
Monitor and protect the company’s brand image and reputation.

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Qualification Required & Experience

Requirements:

Bachelor’s degree in marketing, Business, or a related field.
Proven experience in marketing management with a track record of successful campaigns.
Strong leadership and team management skills.
Excellent written and verbal communication skills.
Proficiency in digital marketing tools, analytics, and emerging marketing technologies.
Creative thinking and problem-solving abilities.
B2B,B2G and B2C onboarding.
Ability to work effectively in a fast-paced, dynamic environment.
Knowledge of industry trends and compliance with relevant laws and regulations.

Location: Kumasi

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