Twitter will charge $8 per month for the blue check mark, according to Elon Musk.
Elon Musk, the company’s new CEO, announced on Tuesday that Twitter Inc. will charge $8 per month for its Blue service, which comes with the coveted “verified” badge, in an effort to increase subscriptions and reduce the social media network’s dependence on advertisements.
“Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit. Power to the people! Blue for $8/month,” Musk said in a tweet, adding that the price will be adjusted by “country proportionate to purchasing power parity.”
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What does verified blue check mean?
On the social platform, a blue check mark next to a user name indicates that Twitter has verified that the account belongs to the individual or business claiming it. Most users of Twitter currently enjoy free service.
Last week, Twitter was purchased by billionaire Musk for $44 billion.
Since taking over, he has taken swift action to instil his vision for the business, dismissing the previous CEO and other key figures.
As extra confusion for advertisers, Twitter’s head of advertising, Sarah Personette, posted on Tuesday that she had left her position last week.
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Musk stated on Tuesday that users that have a blue check mark will get priority in replies, mentions, and search results and will be allowed to submit lengthier films and audio files.
They would see half as many advertisements.
He also offered subscribers a pay wall bypass from “publishers willing to work with us.”
Following media allegations that he was investigating the profile verification procedure and how the blue checkmarks were granted, Musk made the following remarks. These were previously awarded by Twitter to notable profiles based on its own standards.
In a recent survey, more than 80% of Twitter users who participated claimed they would not pay for the checkmark. 10% of those surveyed stated they would be OK with $5 per month.
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In June of last year, Twitter Blue, a membership service, was introduced and grants access to features including the ability to edit tweets.
Twitter will charge $8 per month for verified blue check.
